The traditional winery "F.X. Pichler" is located in the municipality of Oberloiben in the Lower Austrian wine growing area Wachau. It is one of the best known and most renowned wine addresses in Austria. The winery was founded in 1898 by Franz Pichler (*1908), who already in 1928 selected especially small-berry, extract-rich Grüner Veltliner. From 1971 onwards, the winery was managed by Franz Xaver Pichler (*1941), who is considered the "doyen" and absolute top oenologist in the Austrian white wine scene. Today it is run in the fifth generation of the family by son Lucas and his wife Johanna
The vineyards comprise 20 hectares of vineyards in the Hollerin and Kellerberg(Dürnstein) vineyards, as well as Frauenweingarten, Klostersatz, Loibenberg, Oberhauser and Steinertal (Loiben). They are planted with the white wine varieties Grüner Veltliner (50%), Riesling (48%) and Sauvignon Blanc (2%). The uncompromisingly practiced quality criteria are strict yield limitation and careful manual harvesting of only physiologically ripe and healthy grapes. Most of the wines are marketed under the vineyard name. In special years small quantities of Auslese are produced under "M" (for "monumental"). Premium wines include, for example, Grüner Veltliner Smaragd Kellerberg, Riesling Smaragd Kellerberg and (which also refers to the "infinite" finish) Riesling Smaragd Infinite. The winery is a member of Vinea Wachau Nobilis Districtus.
The three winegrowers F. X. Pichler, Tibor Szemes (Pinkafeld, Central Burgenland) and Manfred Tement (Zieregg, Southern Styria) jointly created the red wine brand Arachon T.FX.T (first letters of the winegrowers), which is produced in the municipality of Horitschon in the Central Burgenland wine growing area.