The appellation for white wines is located as an enclave in the centre of the Touraine area in the Département Indre-et-Loire in the French wine region Loire. The classification was already granted in 1936. The vineyards cover over 2,000 hectares of vineyards on the right bank of the Loire on clay and gravel soils in the communes of Chançay, Noizay, Parçay-Meslay, Reugny, Rochecorbon, Tours-Sainte-Radegonde, Vernou-sur-Brenne and Vouvray. The area is crossed by small streams and tributaries of the Loire such as the Cisse and its tributary the Brenne. On the other side of the Loire lies the appellation Montlouis-sur-Loire.
The acid-rich wines are mostly produced from Chenin Blanc (here Pineau de la Loire or Pineau de Vouvray) with a small amount of Arbois and are aged from dry to sweet. The white wines can be stored for up to 20 years, the sweet wines made from botrytised grapes even longer. The sparkling wines are differentiated into Vouvray Pétillant (up to 2.5 bar) and Vouvray Mousseux (zum. 3.5 bar). Well-known producers are Marc Brédif, Champalou, Jean-François Delaleu, Philippe Foreau, Huët, Jean-Pierre Laisement and François Pinon.