The third largest wine-growing region in New Zealand, named after the city of the same name, lies on the east coast of North Island. The vineyards cover 1,913 hectares of vineyard area. The region used to be called "Carafe Country" because of its bag-in-box wines(bulk wines) made from the Müller-Thurgau grape variety, which was the most common at the time, but then switched to quality varieties. Bag-in-box wines" still account for about one third of the total. About 90% of the white wines produced here are white wines, especially from Chardonnay and Gewürztraminer. For this reason Gisborne has been given the nickname "Chardonnay Capital of New Zealand". A large part of the grapes are bought from other regions such as Auckland and used there for processing. Well known poroducts are Aotea, Coopers, Matawhero, Millton, Montana, Nobilo, Robard & Butler and Villa Maria. In addition to the dominating large companies like Montana, there are also many so-called lifestyle wineries.