Internationally active wine company with headquarters in Burg Layen (Rümmelsheim) in Rhineland-Palatinate The Pieroth family has been mentioned in documents since 1675 and also runs its own winery near Bingen in the Nahe wine region. In 1906, Ferdinand Pieroth mentioned viticulture as the main source of income for his business in his diary. His son Philipp Ferdinand Pieroth bottled wine for the first time in the history of the house in 1926. Today the winery is managed by Katharina Pieroth. The vineyards comprise 25 hectares of vineyards in the individual locations Goldloch and Pittermännchen (Dorsheim), Pittersberg (Münster), Schlossberg (Layen Castle) as well as in the sole ownership of Römerberg (Bingerbrück).
In 1953 the brothers Kuno and Elmar Pieroth developed a completely new way of marketing wine. They began to offer their wines directly to the customer in the form of tasting at home. Pieroth was thus the first winery in Germany to sell its wines through direct sales. In 1985, the company was involved in the wine scandal in which the anti-freeze glycol was added to wines. Due to high sales losses it was on the verge of insolvency. Therefore the name was changed to "WIV Wein International AG". In 2018, however, the company returned to its roots and once again operates under the name Pieroth. The core business today is the distribution of wines, sparkling wines and spirits directly to the end consumer.
There are about 2,500 employees worldwide working in many independent companies in 10 countries. There are own wineries and cellars in Germany, France, Hungary and Australia. In Germany, there is not only direct on-site wine consulting with 350 , but also an online shop and about 20 wine stores (Pieroth Retail GmbH). Wine tasting events and wine adventure tours are also organised. Around 26.5 million bottles of wine are sold annually. The company is still owned by the founding family, who are represented by Johannes Pieroth and Andreas Pieroth on the family council and supervisory board.