The traditional winery is located in the municipality of Senftenberg near
Krems in the Lower Austrian wine-growing region of
Kremstal. The name Proidl in Senftenberg was first mentioned in a document in 1650. Today, Franz and Andrea Proidl are the ninth generation of the Proidl family to run the winery. With their children Patrick and Raphaela Proidl, the tenth generation is now working in the business. The vineyards cover 20 hectares of vineyards in the
Ehrenfels (the vineyard, which was under sole ownership and had been
fallow for decades, was recultivated and replanted over many years),
Hochäcker, Pellingen, Pfeningberg and Rameln vineyards, most of which are on steeply terraced slopes. The white wine varieties Grüner Veltliner (with over 50% the main variety), Riesling, Gelber Muskateller and Chardonnay are cultivated to 90%, and the red wine varieties Blauer Zweigelt, St. Laurent, Cabernet Sauvignon and Merlot to 10%
The declared aim is to produce wines with ageing potential, which begins with late selective hand harvesting. During
fermentation, the use of pure culture yeasts is avoided wherever possible.
Spontaneous fermentation with natural yeasts takes place with slow fermentation. For the site wines, this takes three to ten months. The premium wines include various Rieslings and Grüner Veltliner
Kremstal DAC or Kremstal DAC Reserve and Blauer Zweigelt. The latest product is a Riesling under the name "Generation X". In years with suitable weather conditions,
Trockenbeerenauslese wines are also produced. Noble brandies are also distilled. Around 50,000 bottles of wine are produced annually. The winery is a member of the Kremstaler Convent winegrowers' association and, since the 2013 vintage, of
Traditionsweingüter Österreich