The company was founded in 2005. The owners are Dieter Hübler (marketing and sales) and Peter Schweiger(oenologist). The winery is located in the municipality of Zöbing im Kamptal (Lower Austria), the sales office is in Vienna. The declared aim of LAURENZ V. is to establish Austria's parade grape variety Grüner Veltliner internationally among the best white wines in the world.
Grape material is processed from a total of 80 hectares of vineyards from the three Lower Austrian wine-growing regions Kamptal, Kremstal and Weinviertel. From this, five different wines are produced exclusively from the Grüner Veltliner variety. The flagship of the house is "Charming"), the second wine is called "Friendly" (Kamptal DAC). Two wines for the daily drinking pleasure are "Singing" and "Forbidden" (each with grapes from the three wine-growing regions Kamptal, Kremstal and Weinviertel with a Lower Austrian origin tax). The fifth wine "Four" with grapes from the Zöbinger Gaisberg is only produced in small quantities in very good years. About 90% of the production is exported worldwide to 45 countries on all five continents.