The winery is located in the municipality of Barolo in the Italian region of Piedmont. In 1870 Giovanni Battista Rinaldi founded the Azienda Barala-Rinaldi. After a division in 1916 Giuseppe Rinaldi founded the Azienda Agricola Giuseppe Rinaldi. Son Battista Rinaldi was one of the first graduates of the School of Viticulture in Alba. During his time as Mayor of Barolo from 1970 to 1975, he founded the Enoteca Regionale di Barolo and was its first president. Beppe Rinaldi succeeded his father as a winemaker in 1992, giving up his trained profession as official veterinarian. After his death in 2018, the business is continued by his two daughters Carlotta (diploma in agronomy - vineyards) and Marta (studies in oenology - cellar techniques and agronomy). The estate also includes a 10 hectare wood.
The vineyards cover seven hectares in the Brunate, Bussia, Ravera, Le Coste and Cannubi San Lorenzo areas. They are planted with the red wine varieties Nebbiolo, Barbera, Dolcetto, Freisa and Ruchè. They are cultivated according to the rules of organic viticulture (no certification). The pruning is done according to the Simonit & Sirch method. No systemic plant protection products are used. The spontaneous mash fermentation takes place over several weeks in wooden fermentation racks. The subsequent maturation is carried out in the Piedmont brick cellar, built between 1914 and 1915, in oval barrels made of Slavonian oak with dosed sulphur additions. The product range includes DOCG Barolo Tre Tine (Ravera, Cannubi, Le Coste) and Brunate with three-year ageing, as well as DOC wines Langhe, Barbera d'Alba and Dolcetto d'Alba. The premium wines are Barolo Brunate, Barolo Tre Tine (Ravera, Cannubi, Le Coste), Langhe Nebbiolo. Annually 40.000 bottles of wine are produced, about 50% is exported to Germany, England, Norway, USA and Japan. The winery is a member of Consorzio Vini Veri