The winery is located in the municipality of Neive in the Italian region of Piedmont. It was founded in the early 1990s by the Italian wine legend Bruno Giacosa (1929-2018), who together with Angelo Gaja laid the foundations for the Piedmont quality revolution in the 1960s. Giacosa did not own vineyards for a long time, but worked as a grape buyer. Due to his introversion, the loner was also called "great silence". He swore by non-invasive methods in the cellar, namely to move the wine as little as possible. Since he did not believe in ageing in new barriques and filtration, he was considered a traditionalist, but he was always open to new techniques and knowledge. With the support of his cellarmaster Dante Scaglione, he was one of the best winemakers in Italy. After Giacosa's death, the company is run by his daughter Bruna, who had been in charge since 2004.
For many years, only grapes from carefully selected sites were purchased. Only from the end of the 1980s did Giacosa invest in its own vineyards. The vineyards comprise 20 hectares of vines in its own possession, among others in top locations of Barbaresco (Asili and Rabaja) and Barolo (Falletto di Serralunga and La Morra). These wines are marketed under the name "Azienda Agricola Falletto di Bruno Giacosa". In addition, grapes are still purchased and these wines are produced under the name "Casa Vinicola Bruno Giacosa".
The most important grape varieties are the red Nebbiolo and Dolcetto, and the white Arneis. The wines are fermented in stainless steel, using appropriate mashing techniques to force the extraction of the substances from the grape skins (and not from the pips). They mature in the mid-1990s in medium-sized French oak barrels. The long matured wines are particularly characterised by soft tannins. Only in the best years are they bottled according to the specific sites. In worse years the wines are declassified. DOC/DOCG wines are Barbaresco, Barbera d'Alba, Barolo, Dolcetto d'Alba, Grignolino d'Asti, Nebbiolo d'Alba and Roero. Among the absolute top wines are "Barolo Le Rocche del Falletto" and "Barbaresco Asili".